Task: 2.1.2 Understand the products or services that are offered

Relationships

Roles	Primary: Business Analyst (BA)	Additional:	Assisting:
Inputs	Mandatory: Approach Customer’s documentation Validated Existing Business Context Model	Optional: None	External: None
Outputs	Customer, Market, Product, channel matrix Customer segmentation per product per market Identified Customers And Markets Identified Market Channels Identified Other External Actors Identified Products and Services Identified Sourcing Identified Suppliers Market channel segmentation per customer per product per market – prioritized Market channel segmentation per customer per product per market – unprioritized Market segmentation for product or services Products or services overview

Main Description

We must understand the products/services that are offered. There are four main questions to be answered: